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The Coming Energy Crunch

THE ELECTION-YEAR mudslinging over gas prices officially began on March 29, when Dick Cheney accused John Kerry of flip-flopping on his support for increased gas taxes. "After voting three times to increase the gas tax and once proposing to increase it by 50 cents a gallon," Cheney charged, "he now says he doesn't support it." With gas prices rising to record levels, Kerry was only too happy the vice president brought up the topic. That evening, Kerry told the crowd at a San Francisco fundraiser that if the cost of a gallon kept creeping toward $3, "Dick Cheney and President Bush are going to have to carpool to work together. Those aren't Exxon prices, ladies and gentleman, those are Halliburton prices!" That zinger elicited a huge roar and zipped around the world as the sound bite du jour. It was such a hit, Kerry added it to his stump speech.

The Bush campaign struck back with a new television ad, entitled "Wacky." "Some people have wacky ideas," says a mildly sarcastic male voice. "Like taxing gasoline more so people drive less. That's John Kerry." A vaudevillian image of 12 guys in business suits riding a gigantic, clownish bicycle jitterbugs across the screen. You can't squeeze a whole lot of policy detail into a 30-second ad or an evening-news sound bite. But after sifting through the rhetorical chaff on gas prices, the parameters of the current national debate on energy policy become clear.